The Social Marketing Association of North America (SMANA) is a membership organization serving the professional needs of behavior change agents in Canada, the Caribbean, Central America, Mexico, and the United States. We advance behavior change for social good.

Our members are change agents from all sectors–social marketers, behavioral scientists and economists, conservation psychologists, environmental educators, behavior change communicators, entertainment educators, health communicators, design thinkers and the list goes on.


Want to learn more about SMANA?

  • Read our history and membership promise here.
  • Learn about our benefits here.
  • Stay up to date with our newsletter here.