What is SMANA?
SMANA stands for the Social Marketing Association of North America. We are a professional association for social marketers and behavior change agents. We started in June 2016.
What is social marketing?
Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.
Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.
It is the application of the marketing discipline to social issues and causes and provides a framework for developing innovative solutions to social problems that have long perplexed and frustrated society. It has emerged from business marketing practice as a social change tool uniquely suited to achieve social profits by designing integrated programs that meet here individual needs for moving out of poverty, enabling health, improving social conditions, and having a safe and clean environmentl.
R. Craig Lefebvre, Social Marketing and Social Change
Watch a quick 1-minute video to learn more.