Tracey Haldeman wanted to make a difference in the world. Her role as President and owner of Pinnacle Communications has allowed her to do just that. She has been a practitioner in the field of social marketing, brand
evelopment, advertising and communication for 28 years. Tracey has a deep understanding of designing and implementing strategies for campaign success. Her most recent projects include smoking cessation and prevention, reduction of infant mortality, diabetes prevention and control, binge drinking prevention, opioid misuse and abuse prevention, and environmental protection and sustainability. In 2009 she contributed to Social Marketing Quarterly with her article “Implementing a Community-Based Social Marketing Program to Increase Recycling”. Tracey holds a master’s degree in Communication, Culture & Technology from Georgetown University and lives in Baldwin, MD with her husband Brian, three daughters, and six goldfish (who have now expanded to live in an outside pond).