Meet SMANA’s Officers and Board of Directors

SMANA’s officers and board of directors work to provide you with opportunities to grow as a behavior change agent. 


These officers serve a 1-year term from January to December. Read our board officer job descriptions.

President: Tina Robinette

FHI 360 and Social Marketing Quarterly (SMQ)

Vice-President: Dulce Espelosin

International Consultant

Secretary: Mike Kujawski

Centre of Excellence for Public Sector Marketing (CEPSM)

Treasurer: Kelley Dennings

Center for Biological Diversity

Past President: Emily Patterson

Bee Measure

Board of Directors Per Geography Represented


Mike Kujawski (Secretary)

Centre of Excellence for Public Sector Marketing (CEPSM)

Mike Kujawski is the Managing Partner of the Centre of Excellence for Public Sector Marketing (CEPSM), where for the past 16 years he has acted as a senior consultant, trainer and professional speaker for major government, non-profit, and association clients in Canada and around the globe. Mike’s specialty areas include strategic marketing and communications, social marketing (behavior change), digital/social media strategy development, brand strategy development, social network analysis, infodemiology, open-source intelligence and market research. His specific niche involves helping public sector and non-profit organizations excel in the modern disruptive digital landscape by combining strategic social marketing planning with modern research techniques and a proven management consulting process. Mike is frequently asked to speak at major conferences and events covering a variety of topics ranging from the latest public sector marketing trends and behavior change approaches to the evolution of digital/social media culture and how it continues to transform our lives.

Catherine Loriot

Ville de Gatineau

Catherine Loriot is a senior project manager in municipal waste management planning since more than 10 years. Before designing and implementing best practices for reducing and managing waste and environmental policy making, she advised and supported Canadian municipalities with their green infrastructure projects, within the Green Municipal Fund at the Federation of Canadian Municipalities. She holds a master degree in Sustainable Development from Lund University in Sweden, and a bachelor degree of Industrial Design from University of Montreal. She worked at promoting her profession at the Institute of Design Montreal and at integrating sustainable development in planning and municipal operations at FCM and at the City of Gatineau. Her design experience and environmental expertise allow her to imagine programs and services aimed at the adoption of green behaviors by all citizens and municipalities.

Central America/Caribbean

Kristin Jones

Healthy Caribbean Coalition and Heart and Stroke Foundation of Barbados

Kristin Jones is a public health and marketing professional with 10 years experience promoting health in Barbados and across the Caribbean region. She blends her unique perspectives by applying marketing skills to social change initiatives. Kristin is dedicated to leveraging partnerships to improve health, and has collaborated on health promotion and advocacy projects which engage NGOs, academia and the private and public sector. Her most recent projects include diabetes, cardiovascular health, workplace wellness and childhood obesity. She has also conceptualized and executed innovative campaigns for international health brands. She graduated from the London School of Hygiene and Tropical Medicine with a Master of Science in Public Health and holds a Bachelors in Biology with Microbiology from the University of the West Indies. She loves to travel and spends her free time enjoying the outdoors with her family or reading.


Dulce Espelosin (Vice President)

International Consultant

Dulce has trained more than 300 people in the social marketing tools and techniques as a way to build behavior change strategies to achieve conservation. She is a communications specialist from Tec de Monterrey in her native Mexico. With a notable trajectory working with rural communities since 2003, starting when she was working at “Bosque la Primavera” – the biggest protected area – in Guadalajara, Mx, she won the 2020 “Distinguished Service Award for the Latin American and Caribbean section” from the global Society for Conservation Biology.
For 3 years running, she has been leading the “Communicating Conservation for Behavior Change” module of the world-class Conservation Leadership Program and for 13 years she worked at Rare designing, implementing and training practitioners in +15 countries and in some of the world’s most hard-to-reach communities.

Dulce is certified as a Professional Facilitator by the Canadian Institute of Cultural Affairs and since 2021 an independent consultant, part time working with Legado Initiative training facilitators in best community outreach techniques to find ways to support them to thrive in their futures. Dulce spends the other half of her time designing and implementing different independent consultancies for international NGOs and Governmental agencies.

United States

Brian Biroscak

Community Health Center

Brian Biroscak is Senior Research Scientist in the Weitzman Institute at Community Health Center, Inc. (Middletown, Connecticut, USA). His line of research is focused by a social justice perspective with emphasis on violence and injury prevention. He has a strong research interest in system dynamics modeling, which utilizes ‘feedback’ insights and computer simulation to hypothesize, test, and refine explanations of systems change. His background in social marketing is particularly valuable for prevention efforts. As Evaluation Lead for the CDC-funded Florida Prevention Research Center at the University of South Florida, he works to increase the research and evaluation capacity of their staff and students. Concurrently, he seeks to do the same as Senior Research Scientist for the Weitzman Institute.

Nancy Lee (PNSMA representative)

Pacific Northwest Social Marketing Association

Nancy Lee has more than 30 years of professional marketing experience, with special expertise in Social Marketing, Marketing in the Public Sector, Marketing Research and Strategic Marketing Planning. She received her MBA with a major in marketing from the University of Puget Sound, and her Bachelor of Science in Education from the University of Illinois. Nancy has held numerous corporate marketing positions including Vice President and Director of Marketing for Rainier Bank, and Director of Marketing for Children’s Hospital and Regional Medical Center in Seattle. She has been active in the American Marketing Association, having served as a board member for more than 15 years and President of the state’s largest chapter, and is founder and Board Member of the Pacific Northwest Social Marketing Association.


Lynda Bardfield

Creative Conscience & Tufts University School of Medicine

Lynda Bardfield crossed over from a private sector advertising career as Senior VP, Creative Director into social marketing over two decades ago. Since then, she has been committed to applying marketing principles and creativity to social and behavioral change. Her career has spanned the globe, designing social marketing interventions in the U.S. and behavior change initiatives in Latin America, Asia, Africa, and the Middle East. With a unique global perspective, years of experience translating research into award-winning campaigns, and passion about training the next generation of change agents at Tufts University School of Medicine, Lynda spends most of her professional hours as Chief Creative Officer of social marketing consultancy Creative Conscience.

Kelley Dennings (Treasurer)

Center for Biological Diversity

Kelley Dennings started her social and behavior change career working for local and state government. She then worked for multiple environmental nonprofits focused on recycling, forest conservation and consumption before working for an internationally known social marketing agency. Kelley currently works at the Center for Biological Diversity leading the Center’s work to address the connection between human population growth and overconsumption. She has conducted social marketing, social media, public relations, and traditional advertising projects throughout her 20-year career. She holds a bachelor’s degree in natural resources from N.C. State and a master’s degree in public health from the University of South Florida. Kelley’s case studies have been published or presented in Resource Recycling, Social Marketing Quarterly, The Handbook of Persuasion and Social Marketing and at various state and national conferences.

Stephanie Dukes

Vanguard Communications

Stephanie Dukes is an Associate Director at Vanguard Communications. A seasoned strategic communications professional, Ms. Dukes currently directs the management of the US Department of Health and Human Services, Substance Use and Mental Health Services Administration’s (SAMHSA) Underage Drinking Prevention Public Education Initiative (UADPEI). She came to UADPEI after leading SAMHSA’s Children’s Mental Health Initiative’s (CMHI) Social Marketing Program. While leading the CMHI Social Marketing Program, Ms. Dukes guided her team in providing social marketing training and technical assistance for SAMHSA-supported systems of care communities, as well as strategic counsel and aid in materials development for CMHI  audiences. Ms. Dukes has served in a variety of leadership capacities, including managing, and implementing strategic communications plans for non-profit and non-government organizations.  She co-designed and facilitated an online course to teach 60 global grassroots leaders in fields such as environmental protection, health care, gender equity and civic activism to effectively engage key audiences in support of their organizational missions. A native of San Antonio, TX, she holds a Bachelor of Journalism degree from The University of Texas at Austin.

Catalina Garcia

AB InBev

Catalina Garcia is currently the AB InBev Global Director of External Affairs and Social Marketing, with a track record of achievements in multinational companies in the consumer goods, mining, technology, petrochemical industries and PR & Communications consultancy in different countries and in country, region and global roles. She leads the development and implementation, across 5 regions (Africa, Asia, Europe, Latin America, and North America), of one of the AB InBev’s sustainability pillars (Healthier World) designed to influence social norms and individual behaviors towards Smart Drinking, to reduce harmful use of alcohol, and thus help deliver the company’s Dream: Bringing People Together for a Better World. In addition, she represents AB InBev in the Together for Safer Roads (TSR) road safety private sector global coalition. She was selected as a member of “Stars” in 2015, an exclusive circle of 100 international “Leaders of the Next Generation” from business, but also from science, politics, culture, NGOs and the media. She is a co-author of “How business can drive inclusive growth and development”, a report published by the Harvard Kennedy School. She is a winner of the Top Women in PR Awards from 2017. Catalina is an Industrial Engineer from Javeriana University Colombia and lives in New York City.

Tracey Haldeman

Pinnacle Communications Resource Co.

Tracey Haldeman wanted to make a difference in the world. Her role as President and owner of Pinnacle Communications has allowed her to do just that. She has been a practitioner in the field of social marketing, brand
development, advertising and communication for 28 years. Tracey has a deep understanding of designing and implementing strategies for campaign success. Her most recent projects include smoking cessation and prevention, reduction of infant mortality, diabetes prevention and control, binge drinking prevention, opioid misuse and abuse prevention, and environmental protection and sustainability. In 2009 she contributed to Social Marketing Quarterly with her article “Implementing a Community-Based Social Marketing Program to Increase Recycling”. Tracey holds a master’s degree in Communication, Culture & Technology from Georgetown University and lives in Baldwin, MD with her husband Brian, three daughters, and six goldfish (who have now expanded to live in an outside pond).

Divina Lade

Divina Lade has a firm foundation of education and training in marine biology, sustainable environmental management, climate change, social marketing, and behavior change communications for conservation. Her relevant past experiences include working as IEC & training specialist at McKeough Marine Research Center and senior manager in behavior change communication, training, and program implementation at Rare. Her breadth and depth of experience in behavior adoption & social marketing for conservation, habitat conservation, fisheries management, and program implementation allowed her to extend support by coaching, training, and mentoring program conservation teams in Honduras, Mozambique, and Micronesia. She is currently a graduate student at Florida State University under the MS Geographic Information Science program. Geographic Information Science’s application in conservation management and behavior change communication piques her interest. She aims to develop science-based spatial data and action-oriented map designs that can influence planning and better decisions to benefit the environment and government systems.

Emily Patterson (Past President)

Bee Measure

Emily is the founder of Bee Measure, an agency that helps nonprofits use data to create more effective websites and digital campaigns. She started the company in 2016 by drawing on a decade of experience in the nonprofit communications space, including positions at Public Broadcasting Service and Better Business Bureau headquarters. Emily believes that data can help organizations of all sizes work smarter and do more with limited budgets. When she’s not getting nerdy at work, Emily enjoys the outdoors, reading and sampling Charlottesville, Va’s many breweries. Emily is also a PMI-certified Project Management Professional.

Tina Robinette (President)

FHI 360 and Social Marketing Quarterly (SMQ)

Tina Robinette is the Managing Editor of Social Marketing Quarterly (SMQ) and a communications specialist on FHI 360’s Social Marketing and Communication team. She is passionate about effecting meaningful and lasting change in people’s lives, particularly those affected by harmful social norms and gender discrimination. Her background also consists of nonprofit communication and development and corporate communication, including strategy, brand development, public relations, graphic design, web management, and community engagement. Tina holds a bachelor’s degree in sociology from UCLA and a master’s degree in communication from Johns Hopkins University, where she focused on social marketing, behavior change theory, and health communication.

Melissa Schock

Alberta Health Services

Melissa is a Senior Communications Advisor with Alberta Health Services. Within this role, she develops effective communications strategies for several provincial screening programs that work to positively impact the lives of Albertans. Melissa has a Bachelor of Management with distinction from the University of Lethbridge, a Bachelor of General Studies from the University of Calgary, and an Associate of the Royal Conservatory of Toronto diploma with first class honors. She has nearly 15 years of experience in health marketing, knowledge translation, research and stakeholder engagement in the healthcare sector. As a classically trained pianist, Melissa loves to play and teach piano. She also enjoys reading, cooking and hiking in the beautiful Rocky Mountains.

Lani Steffens

Fairfax County Health Department

Lani Steffens is a Senior Public Health Analyst with the Fairfax County Healthy Department Office of Innovation. In this position, she explores innovative practices that help the department align with the Public Health 3.0 model and work towards addressing social determinants of health. She is currently designing a youth program in partnership with the school system and county agencies. Previously, she was the Director of Public Health Research at a social science research firm that often worked on public health communications projects, such as patient-provider communication, attitudes about tobacco cessation with the LGBTQ communities, and using active transportation. Before working in research, she had worked to address the well-being of resettled refugees, improve mental health and general health promotion with college students, and address issues related to diversity and inclusion within medicine. Lani has a Master of Arts in Health Psychology and a Master of Public Health in Global Health Practice. She holds a graduate certificate in Social Marketing for Public Health and is Certified in Public Health.

Do you have what it takes to be on the SMANA board of directors? Read our Board Member Expectations and Responsibilities Policy.

Nominate yourself for SMANA’s Board of Directors.

Nominations are open for 3-year terms beginning January 1, 2022. Submit nominations for yourself or a colleague by August 31, 2021. Four seats are open in the USA, Mexico, Central America/Caribbean, and at large. Open elections will run in October, and winners will be notified in November and announced to the public in December.

All board members must complete a conflict of interest policy.