The Social Marketing Association of North America (SMANA) was established in June 2016 to unite and empower behavior change agents in Canada, the Caribbean, Central America, Mexico, and the United States. A small planning committee of behavior change agents in Canada and the United States built SMANA’s foundation, wrote the value proposition and bylaws, and incorporated the organization.

This planning committee included:

  • Jay Kassirer, Cullbridge Marketing and Communications, Canada
  • Kelley Dennings, Action Research, U.S.
  • Abigail Fredenburg, Ketchum, U.S.
  • Tony Panzera, Federal Employee, U.S.
  • Lea Pounds, University of Nebraska Medical Center College of Public Health, U.S.
  • Eric Greene, Ohio Department of Health, U.S.
  • Laura Sanagorski, University of Florida, U.S.
  • Brian Biroscak, Yale University, U.S.
  • Dave Ward, Puget Sound Partnership, U.S.
  • Jim Mintz, Center of Excellence for Public Sector Marketing, Canada
  • Mike Newton-Ward, Independent Social Marketing Consultant, U.S.