P. Christopher Palmedo: Countermarketing – Can Outrage Improve Public Health?

P. Christopher Palmedo: Countermarketing – Can Outrage Improve Public Health? By: P. Christopher Palmedo, PhD, MBA Can outrage be used to improve public health? The simple answer is yes. Thirty years of research has shown that health communications campaigns generating outrage among teens against Big Tobacco helped lower teen smoking rates in the 1990’s and early 2000’s. The “truth” campaign was the exemplar of this…

Black Lives Matter

A Letter from the President of the Social Marketing Association of North America on Anti-Black Racism in America We feel that while silence is not an appropriate response to the racial inequalities and violence that black people face, simply voicing our support of Black Lives Matter is not enough. We aim to demonstrate our solidarity with those who struggle for equality and justice through actions. The Social…