“Nothing About Us without Us”: Preventing Tokenism and Building Authentic Audience Inclusion in Social Marketing By: Crystal Borde When disability rights advocates marched for change in the 1960s and 1970s, they used the slogan “Nothing about us without us.” They were fighting for policies that affected their lives specifically and so naturally wanted to be included in their creation, evaluation and implementation. For social marketers,…
The Qualitative Perspective By: Vivianne Hiriart & Katrina Noelle Adding a qualitative component to social marketing initiatives is essential to get a broader understanding of a behavior and the factors that enable it. Behaviors are complex. They have a function and a meaning in people’s lives, and they are influenced by multiple factors. As such, it’s important to delve into their…
Black Lives Matter A Letter from the President of the Social Marketing Association of North America on Anti-Black Racism in America We feel that while silence is not an appropriate response to the racial inequalities and violence that black people face, simply voicing our support of Black Lives Matter is not enough. We aim to demonstrate our solidarity with those who struggle for equality and justice…