Charting the Course of Social Transformation: Mastering Narrative Change through the Lens of Equity and Power Dynamics By Dana Middleton

Charting the Course of Social Transformation: Mastering Narrative Change through the Lens of Equity and Power Dynamics By Dana Middleton Every organization, every brand, is an author of its own unique narrative— a chronicle that holds the potential to inspire, to motivate, and to unite. In the sphere of social marketing, these narratives aren’t merely tales we tell. They shape our reality, influencing perceptions, decisions,…

From Misinformation to Empowerment: How One Campaign Used Humor and Mariachi Music to Drive Behavior Change

From Misinformation to Empowerment: How One Campaign Used Humor and Mariachi Music to Drive Behavior Change By Jennifer M. Gonzalez Key Takeaways: As the lead for multicultural strategy at communications agency C+C, I had the privilege of working on the “Verdades del COVID” campaign for the Washington State Department of Health (DOH) to increase COVID-19 vaccination rates among the state’s Hispanic community. To develop an…

 
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