Emily Patterson, President

Emily is the founder of Bee Measure, an agency that helps nonprofits use data to create more effective websites and digital campaigns. She started the company in 2016 by drawing on a decade of experience in the nonprofit communications space, including positions at Public Broadcasting Service and Better Business Bureau headquarters. Emily believes that data can help organizations of all sizes work smarter and do…

Tina Robinette, Vice President/President Elect

Tina Robinette is the Managing Editor of Social Marketing Quarterly (SMQ) and a communications specialist on FHI 360’s Social Marketing and Communication team. She is passionate about effecting meaningful and lasting change in people’s lives, particularly those affected by harmful social norms and gender discrimination. Her background also consists of nonprofit communication and development and corporate communication, including strategy, brand development, public relations, graphic design,…

Kelley Dennings, Treasurer

Kelley Dennings started her social and behavior change career working for local and state government. She then worked for multiple environmental nonprofits focused on recycling, forest conservation and consumption before working for an internationally known social marketing agency. Kelley currently works at the Center for Biological Diversity leading the Center’s work to address the connection between human population growth and overconsumption. She has conducted social…

Anthony (Tony) Panzera, Secretary

Tony Panzera has 17 years of experience working in research settings, from bench science to human subjects research. In public health, he has worked in the areas of obesity prevention, nutrition, asthma self-management, maternal and child health, and social marketing. He has spent significant time listening to participant experiences in the Special Supplemental Nutrition Program for Women, Infants and Children (WIC) as a researcher and…

Amy Cabaniss

Amy Cabaniss is a long-time environmental educator and communicator, having dedicated 30 years to fostering environmentally-responsible behavior. A part-time lecturer at Southern Connecticut State University in the College of Business, MBA Program, Amy teaches Business Ecology and Sustainability, and The Research Project. She also serves as Outreach Coordinator for the Office of Sustainability at the University of Rhode Island. Amy has a PhD in Environmental…

Brian Biroscak

Brian Biroscak is Senior Research Scientist in the Weitzman Institute at Community Health Center, Inc. (Middletown, Connecticut, USA). His line of research is focused by a social justice perspective with emphasis on violence and injury prevention. He has a strong research interest in system dynamics modeling, which utilizes ‘feedback’ insights and computer simulation to hypothesize, test, and refine explanations of systems change. His background in…

Catalina Garcia

Catalina Garcia is currently the AB InBev Global Director of External Affairs and Social Marketing, with a track record of achievements in multinational companies in the consumer goods, mining, technology, petrochemical industries and PR & Communications consultancy in different countries and in country, region and global roles. She leads the development and implementation, across 5 regions (Africa, Asia, Europe, Latin America, and North America), of…

Dulce Espelosin

Dulce Espelosin is the Spanish-language senior trainer for “Campaigning for Conservation” at Rare, which is a 10-day social marketing workshop for conservation solutions adoption across a spectrum of geographies and threats. Dulce has been working in the conservation area for 14 years, with nine years at Rare, managing Spanish and English online and offline innovative communications for teaching and strengthening skills. She has created four…

Kristin Jones

Kristin Jones is a public health and marketing professional with 10 years experience promoting health in Barbados and across the Caribbean region. She blends her unique perspectives by applying marketing skills to social change initiatives. Kristin is dedicated to leveraging partnerships to improve health, and has collaborated on health promotion and advocacy projects which engage NGOs, academia and the private and public sector. Her most…

Lani Steffens

Lani Steffens is a Senior Public Health Analyst with the Fairfax County Healthy Department Office of Innovation. In this position, she explores innovative practices that help the department align with the Public Health 3.0 model and work towards addressing social determinants of health. She is currently designing a youth program in partnership with the school system and county agencies. Previously, she was the Director of…

Nancy Lee, PNSMA representative

Nancy Lee has more than 30 years of professional marketing experience, with special expertise in Social Marketing, Marketing in the Public Sector, Marketing Research and Strategic Marketing Planning. She received her MBA with a major in marketing from the University of Puget Sound, and her Bachelor of Science in Education from the University of Illinois. Nancy has held numerous corporate marketing positions including Vice President…

Sandra Paredes, Past President

Sandra Paredes is a health communications specialist at Westat. As a researcher and mission-driven problem solver, she designs solutions for high-profile and complex problems fueled by a deep belief that health and well-being are a basic human right. Sandra works with Federal health agencies to develop health communications campaigns using social marketing and design thinking. As a native Spanish speaker, she develops Spanish-language health education…

Tracey Haldeman, Fundraising Committee Chair

Tracey Haldeman wanted to make a difference in the world. Her role as President and owner of Pinnacle Communications has allowed her to do just that. She has been a practitioner in the field of social marketing, brand evelopment, advertising and communication for 28 years. Tracey has a deep understanding of designing and implementing strategies for campaign success. Her most recent projects include smoking cessation…

P. Christopher Palmedo: Countermarketing – Can Outrage Improve Public Health?

P. Christopher Palmedo: Countermarketing – Can Outrage Improve Public Health? By: P. Christopher Palmedo, PhD, MBA Can outrage be used to improve public health? The simple answer is yes. Thirty years of research has shown that health communications campaigns generating outrage among teens against Big Tobacco helped lower teen smoking rates in the 1990’s and early 2000’s. The “truth” campaign was the exemplar of this…

Social Marketing and COVID-19

*Post updated on 5/3/2020 With the rapidly evolving COVID-19/Coronavirus situation, many organizations, governments, and communities are teaming together to share information about the virus in an attempt to slow or deter the spread of infection. Within our change agent community, the Social Marketing Listserv is a useful platform for members and non-members to share information and resources about how social marketing can be used to…