26th USF Social Marketing Conference Wrap Up In-person social marketing conferences are back! The 2022 USF Social Marketing Conference returned May 27-28 in beautiful Clearwater Beach, FL with esteemed keynote speakers, panelists, and a turnout of 175 people from around the world. The conference schedule included presentations on timely topics such as social justice, COVID-19, neuromarketing, the environment, and more. At the awards presentation on day one, Bill…
Diversity, Equity and Inclusion Committee: 7 Key Operational Objectives In line with our commitment to advancing behavior change for social good, SMANA is taking meaningful action to use our platform to promote diversity, equity, and inclusion while confronting the drivers of racialized, socialized, and economic inequities. We will work with our communities to intentionally operationalize equitable strategies, amplify the voices of those who have been…
SMANA Revises its Strategic Plan The SMANA Board has approved a revised strategic plan for 2021-2024. We’re pleased to share some highlights with you. VISION: We envision a world where social marketing is an established field of practice that is well-recognized for contributing to individual and societal well-being. MISSION: To promote the use of social marketing in North America*, and to grow and support the community of…
Mid-Year Update on SMANA’s Racial Equity Work A year ago SMANA issued a statement pledging to prioritize racial equity in our work, commit ourselves to change from within, and help our members ensure their own work promotes equity and inclusion. Last fall’s diversity, equity and inclusion webinar series was just a start to the member benefits we hope to feature. Below is a snapshot of…
We are proud to share a new article by SMANA’s vice-president Dulce Espelosin published in the May 2021 edition of Nature Human Behavior journal, entitled “Biodiversity conservation as a promising frontier for behavioural science.” Read it here.
2020 Annual Report SMANA’s 2020 Annual Report covers finances, membership, committee reports and future plans. View the Report
Call for Papers: Social Marketing Quarterly Social Marketing Quarterly (SMQ) announced a special issue with the goal of reflecting on social marketing’s role in addressing race and racism. The journal published a call for papers for social marketing academics and practitioners to submit on the subject. The year 2020, with its anti-racism social movements and protests around the world, reminded us that, despite our greatest…
SMANA Urges Biden’s COVID Advisory Board to Include Behavioral Scientist and Social Marketer The Biden-Harris administration has created a COVID-19 Advisory Board, a team of leading public health experts who will advise President-elect Biden and Vice President-elect Harris. This is an excellent first step for the new administration. However, the past nine months have shown us what a huge role an individual’s behavior plays in both helping…
SMANA held its first open election for Board seats in 2020. We are pleased to welcome five new members of SMANA’s Board of Directors, and welcome back two reelected members. Their 3-year terms beginning January 1, 2021. Lynda Bardfield (At Large) Stephanie Dukes (At Large) Catalina Garcia (At Large – reelected) Tracey Haldeman (At Large – reelected) Mike Kujawski (Canada/Greenland) Divina Lade (At Large) Catherine…
Countermarketing – Can Outrage Improve Public Health? By: P. Christopher Palmedo, PhD, MBA Can outrage be used to improve public health? The simple answer is yes. Thirty years of research has shown that health communications campaigns generating outrage among teens against Big Tobacco helped lower teen smoking rates in the 1990’s and early 2000’s. The “truth” campaign was the exemplar of this kind of work…