SMANA Urges Biden’s COVID Advisory Board to Include Behavioral Scientist and Social Marketer The Biden-Harris administration has created a COVID-19 Advisory Board, a team of leading public health experts who will advise President-elect Biden and Vice President-elect Harris. This is an excellent first step for the new administration. However, the past nine months have shown us what a huge role an individual’s behavior plays in both helping…
Reducing the Spread of COVID-19: A Social Marketing Perspective Nancy Lee, MBA, shares perspectives on what social marketing principles, strategies and best practices have been applied to reducing the spread of COVID-19 in this commentary for the International Social Marketing Association (iSMA).
*Post updated on 5/3/2020 With the rapidly evolving COVID-19/Coronavirus situation, many organizations, governments, and communities are teaming together to share information about the virus in an attempt to slow or deter the spread of infection. Within our change agent community, the Social Marketing Listserv is a useful platform for members and non-members to share information and resources about how social marketing can be used to…