Making Digital a Part of Your Social Marketing Strategy: A Moderated Discussion – Insights from the Field

By Anthony D. Panzera, PhD MPH The Social Marketing Association of North America (SMANA) was hosted by Westat, a research and communications firm in Rockville, MD, on Monday, April 29 for an evening of networking and a discussion panel titled, “Making Digital a Part of Your Social Marketing Strategy: A Moderated Discussion.” SMANA President Sandra Parades welcomed attendees and introduced the moderator, Dr. Amelia Burke-Garcia,…