SMANA Urges Biden’s COVID Advisory Board to Include Behavioral Scientist and Social Marketer

SMANA Urges Biden’s COVID Advisory Board to Include Behavioral Scientist and Social Marketer The Biden-Harris administration has created a COVID-19 Advisory Board, a team of leading public health experts who will advise President-elect Biden and Vice President-elect Harris. This is an excellent first step for the new administration. However, the past nine months have shown us what a huge role an individual’s behavior plays in both helping…

Crystal Borde: “Nothing About Us without Us” – Preventing Tokenism and Building Authentic Audience Inclusion in Social Marketing

“Nothing About Us without Us”: Preventing Tokenism and Building Authentic Audience Inclusion in Social Marketing By: Crystal Borde When disability rights advocates marched for change in the 1960s and 1970s, they used the slogan “Nothing about us without us.” They were fighting for policies that affected their lives specifically and so naturally wanted to be included in their creation, evaluation and implementation. For social marketers,…

Vivianne Hiriart and Katrina Noelle: The Qualitative Perspective

The Qualitative Perspective         By: Vivianne Hiriart & Katrina Noelle Adding a qualitative component to social marketing initiatives is essential to get a broader understanding of a behavior and the factors that enable it. Behaviors are complex. They have a function and a meaning in people’s lives, and they are influenced by multiple factors.  As such, it’s important to delve into their…

P. Christopher Palmedo: Countermarketing – Can Outrage Improve Public Health?

Countermarketing – Can Outrage Improve Public Health? By: P. Christopher Palmedo, PhD, MBA Can outrage be used to improve public health? The simple answer is yes. Thirty years of research has shown that health communications campaigns generating outrage among teens against Big Tobacco helped lower teen smoking rates in the 1990’s and early 2000’s. The “truth” campaign was the exemplar of this kind of work…

Black Lives Matter

Black Lives Matter A Letter from the President of the Social Marketing Association of North America on Anti-Black Racism in America   We feel that while silence is not an appropriate response to the racial inequalities and violence that black people face, simply voicing our support of Black Lives Matter is not enough. We aim to demonstrate our solidarity with those who struggle for equality and justice…

Social Marketing and COVID-19

*Post updated on 5/3/2020 With the rapidly evolving COVID-19/Coronavirus situation, many organizations, governments, and communities are teaming together to share information about the virus in an attempt to slow or deter the spread of infection. Within our change agent community, the Social Marketing Listserv is a useful platform for members and non-members to share information and resources about how social marketing can be used to…

2020 SMANA Outstanding Agency Award

SMANA is pleased to announce we are accepting nominations for the 2020 SMANA Outstanding Agency Award for commitment to elimination of social disparities. SMANA seeks to recognize an “Outstanding Agency” for social marketing practice that is not only effective but also equitable. The winning agency will receive a physical award and recognition at the 26th USF Social Marketing Conference. At the core of the social…

Bill Novelli: The Private Sector in Social Marketing and Social Change; and How to Build a Career to Make a Difference in the World

The Private Sector in Social Marketing and Social Change; and How to Build a Career to Make a Difference in the World By Bill Novelli Founder Business for Impact, McDonough School of Business, Georgetown University I’ve been around for a while, and I’ve gone from being a commercial marketer to a social marketer to a PR maven to a general manager to a teacher. But…

 
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