SMANA Revises its Strategic Plan

SMANA Revises its Strategic Plan The SMANA Board has approved a revised strategic plan for 2021-2024. We’re pleased to share some highlights with you. VISION: We envision a world where social marketing is an established field of practice that is well-recognized for contributing to individual and societal well-being.   MISSION: To promote the use of social marketing in North America*, and to grow and support the community of…

Call for SMANA Board Nominations

Call for SMANA Board Nominations SMANA board nominations are open through the end of August for 3-year Board of Directors terms. Four seats are open in the USA, Mexico, Central America/ Caribbean, and At Large. Open elections will run in October, and winners will be notified in November and announced to the public in December. Nominate yourself to become a SMANA leader!

Mid-Year Update on SMANA’s Racial Equity Work

Mid-Year Update on SMANA’s Racial Equity Work A year ago SMANA issued a statement pledging to prioritize racial equity in our work, commit ourselves to change from within, and help our members ensure their own work promotes equity and inclusion. Last fall’s diversity, equity and inclusion webinar series was just a start to the member benefits we hope to feature. Below is a snapshot of…

Call for Papers: Social Marketing Quarterly

Call for Papers: Social Marketing Quarterly Social Marketing Quarterly (SMQ) announced a special issue with the goal of reflecting on social marketing’s role in addressing race and racism. The journal published a call for papers for social marketing academics and practitioners to submit on the subject. The year 2020, with its anti-racism social movements and protests around the world, reminded us that, despite our greatest…

SMANA Urges Biden’s COVID Advisory Board to Include Behavioral Scientist and Social Marketer

SMANA Urges Biden’s COVID Advisory Board to Include Behavioral Scientist and Social Marketer The Biden-Harris administration has created a COVID-19 Advisory Board, a team of leading public health experts who will advise President-elect Biden and Vice President-elect Harris. This is an excellent first step for the new administration. However, the past nine months have shown us what a huge role an individual’s behavior plays in both helping…

Open Election Brings New Board Members to SMANA

SMANA held its first open election for Board seats in 2020. We are pleased to welcome five new members of SMANA’s Board of Directors, and welcome back two reelected members. Their 3-year terms beginning January 1, 2021. Lynda Bardfield (At Large) Stephanie Dukes (At Large) Catalina Garcia (At Large – reelected) Tracey Haldeman (At Large – reelected) Mike Kujawski (Canada/Greenland) Divina Lade (At Large) Catherine…

Crystal Borde: “Nothing About Us without Us” – Preventing Tokenism and Building Authentic Audience Inclusion in Social Marketing

“Nothing About Us without Us”: Preventing Tokenism and Building Authentic Audience Inclusion in Social Marketing By: Crystal Borde When disability rights advocates marched for change in the 1960s and 1970s, they used the slogan “Nothing about us without us.” They were fighting for policies that affected their lives specifically and so naturally wanted to be included in their creation, evaluation and implementation. For social marketers,…

Vivianne Hiriart and Katrina Noelle: The Qualitative Perspective

The Qualitative Perspective         By: Vivianne Hiriart & Katrina Noelle Adding a qualitative component to social marketing initiatives is essential to get a broader understanding of a behavior and the factors that enable it. Behaviors are complex. They have a function and a meaning in people’s lives, and they are influenced by multiple factors.  As such, it’s important to delve into their…

 
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