GENERAL REGISTRATION IS NOW LIVEfor the 2026 North American Social Marketing Conference — Ignited by SPARKS. REGISTER TODAY! BIG IDEAS | SUSTAINABLE SOLUTIONS EARLY BIRD REGISTRATION ENDED JUNE 5TH – IT’S NOT TOO LATE TO JOIN US! The 2026 North American Social Marketing Conference — Ignited by SPARKS. Join researchers, practitioners, policymakers and changemakers in Victoria, Canada thisOctober for three days of big ideas, practical…
NASMC 2026 ignited by SPARKS! | Call for Abstracts Live! NORTH AMERICAN SOCIAL MARKETING CONFERENCE 2026 IGNITED BY SPARKS! BIG IDEAS | SUSTAINABLE SOLUTIONS The Call for Abstracts for the 2026 North American Social Marketing Conference is now open. Building on the success of our partnership with University of South Florida at the 2024 conference, the Social Marketing Association of North America (SMANA) is…
Save the date for the 2026 North American Social Marketing Conference in Victoria, British Columbia, Canada. The event and pre-conference will be held October 1-3. NASMC 2026 ignited by SPARKS is co-hosted by the Social Marketing Association of North America and the Northwest Social Marketing Association. Visit the World Social Marketing’s NASMC26 website for Registration & Abstract information here. Find information on abstract submissions,…
Update on The Future of Social Marketing: Let’s Get it in Orbit by 2025! By Nancy Lee In 2019, I launched an effort to help “Institutionalize Social Marketing” and wrote an article for Social Marketing Quarterly (SMQ) on The Future of Social Marketing: Let’s Get It In Orbit by 2025. You can read the article here. The article outlined numerous indicators that we could use…
26th USF Social Marketing Conference Wrap Up In-person social marketing conferences are back! The 2022 USF Social Marketing Conference returned May 27-28 in beautiful Clearwater Beach, FL with esteemed keynote speakers, panelists, and a turnout of 175 people from around the world. The conference schedule included presentations on timely topics such as social justice, COVID-19, neuromarketing, the environment, and more. At the awards presentation on day one, Bill…
Diversity, Equity and Inclusion Committee: 7 Key Operational Objectives In line with our commitment to advancing behavior change for social good, SMANA is taking meaningful action to use our platform to promote diversity, equity, and inclusion while confronting the drivers of racialized, socialized, and economic inequities. We will work with our communities to intentionally operationalize equitable strategies, amplify the voices of those who have been…
SMANA Revises its Strategic Plan The SMANA Board has approved a revised strategic plan for 2021-2024. We’re pleased to share some highlights with you. VISION: We envision a world where social marketing is an established field of practice that is well-recognized for contributing to individual and societal well-being. MISSION: To promote the use of social marketing in North America*, and to grow and support the community of…
Mid-Year Update on SMANA’s Racial Equity Work A year ago SMANA issued a statement pledging to prioritize racial equity in our work, commit ourselves to change from within, and help our members ensure their own work promotes equity and inclusion. Last fall’s diversity, equity and inclusion webinar series was just a start to the member benefits we hope to feature. Below is a snapshot of…
We are proud to share a new article by SMANA’s vice-president Dulce Espelosin published in the May 2021 edition of Nature Human Behavior journal, entitled “Biodiversity conservation as a promising frontier for behavioural science.” Read it here.
2020 Annual Report SMANA’s 2020 Annual Report covers finances, membership, committee reports and future plans. View the Report