Call for Papers: Social Marketing Quarterly Social Marketing Quarterly (SMQ) announced a special issue with the goal of reflecting on social marketing’s role in addressing race and racism. The journal published a call for papers for social marketing academics and practitioners to submit on the subject. The year 2020, with its anti-racism social movements and protests around the world, reminded us that, despite our greatest…
SMANA Urges Biden’s COVID Advisory Board to Include Behavioral Scientist and Social Marketer The Biden-Harris administration has created a COVID-19 Advisory Board, a team of leading public health experts who will advise President-elect Biden and Vice President-elect Harris. This is an excellent first step for the new administration. However, the past nine months have shown us what a huge role an individual’s behavior plays in both helping…
SMANA held its first open election for Board seats in 2020. We are pleased to welcome five new members of SMANA’s Board of Directors, and welcome back two reelected members. Their 3-year terms beginning January 1, 2021. Lynda Bardfield (At Large) Stephanie Dukes (At Large) Catalina Garcia (At Large – reelected) Tracey Haldeman (At Large – reelected) Mike Kujawski (Canada/Greenland) Divina Lade (At Large) Catherine…
“Nothing About Us without Us”: Preventing Tokenism and Building Authentic Audience Inclusion in Social Marketing By: Crystal Borde When disability rights advocates marched for change in the 1960s and 1970s, they used the slogan “Nothing about us without us.” They were fighting for policies that affected their lives specifically and so naturally wanted to be included in their creation, evaluation and implementation. For social marketers,…
The Qualitative Perspective By: Vivianne Hiriart & Katrina Noelle Adding a qualitative component to social marketing initiatives is essential to get a broader understanding of a behavior and the factors that enable it. Behaviors are complex. They have a function and a meaning in people’s lives, and they are influenced by multiple factors. As such, it’s important to delve into their…
Countermarketing – Can Outrage Improve Public Health? By: P. Christopher Palmedo, PhD, MBA Can outrage be used to improve public health? The simple answer is yes. Thirty years of research has shown that health communications campaigns generating outrage among teens against Big Tobacco helped lower teen smoking rates in the 1990’s and early 2000’s. The “truth” campaign was the exemplar of this kind of work…
Black Lives Matter A Letter from the President of the Social Marketing Association of North America on Anti-Black Racism in America We feel that while silence is not an appropriate response to the racial inequalities and violence that black people face, simply voicing our support of Black Lives Matter is not enough. We aim to demonstrate our solidarity with those who struggle for equality and justice…
Reducing the Spread of COVID-19: A Social Marketing Perspective Nancy Lee, MBA, shares perspectives on what social marketing principles, strategies and best practices have been applied to reducing the spread of COVID-19 in this commentary for the International Social Marketing Association (iSMA).
SMANA is pleased to announce we are accepting nominations for the 2020 SMANA Outstanding Agency Award for commitment to elimination of social disparities. SMANA seeks to recognize an “Outstanding Agency” for social marketing practice that is not only effective but also equitable. The winning agency will receive a physical award and recognition at the 26th USF Social Marketing Conference. At the core of the social…
The Private Sector in Social Marketing and Social Change; and How to Build a Career to Make a Difference in the World By Bill Novelli Founder Business for Impact, McDonough School of Business, Georgetown University I’ve been around for a while, and I’ve gone from being a commercial marketer to a social marketer to a PR maven to a general manager to a teacher. But…