The Qualitative Perspective By: Vivianne Hiriart & Katrina Noelle Adding a qualitative component to social marketing initiatives is essential to get a broader understanding of a behavior and the factors that enable it. Behaviors are complex. They have a function and a meaning in people’s lives, and they are influenced by multiple factors. As such, it’s important to delve into their…
Countermarketing – Can Outrage Improve Public Health? By: P. Christopher Palmedo, PhD, MBA Can outrage be used to improve public health? The simple answer is yes. Thirty years of research has shown that health communications campaigns generating outrage among teens against Big Tobacco helped lower teen smoking rates in the 1990’s and early 2000’s. The “truth” campaign was the exemplar of this kind of work…
Black Lives Matter A Letter from the President of the Social Marketing Association of North America on Anti-Black Racism in America We feel that while silence is not an appropriate response to the racial inequalities and violence that black people face, simply voicing our support of Black Lives Matter is not enough. We aim to demonstrate our solidarity with those who struggle for equality and justice…
Reducing the Spread of COVID-19: A Social Marketing Perspective Nancy Lee, MBA, shares perspectives on what social marketing principles, strategies and best practices have been applied to reducing the spread of COVID-19 in this commentary for the International Social Marketing Association (iSMA).
*Post updated on 5/3/2020 With the rapidly evolving COVID-19/Coronavirus situation, many organizations, governments, and communities are teaming together to share information about the virus in an attempt to slow or deter the spread of infection. Within our change agent community, the Social Marketing Listserv is a useful platform for members and non-members to share information and resources about how social marketing can be used to…
SMANA is pleased to announce we are accepting nominations for the 2020 SMANA Outstanding Agency Award for commitment to elimination of social disparities. SMANA seeks to recognize an “Outstanding Agency” for social marketing practice that is not only effective but also equitable. The winning agency will receive a physical award and recognition at the 26th USF Social Marketing Conference. At the core of the social…
The Private Sector in Social Marketing and Social Change; and How to Build a Career to Make a Difference in the World By Bill Novelli Founder Business for Impact, McDonough School of Business, Georgetown University I’ve been around for a while, and I’ve gone from being a commercial marketer to a social marketer to a PR maven to a general manager to a teacher. But…
Advertisers and Ad Agencies today are more than ever interested in data and dashboards. Our partners have a real desire for analytic insights and the ability to optimize campaigns in real time. It’s one of the reasons that Digital advertising has become such a darling of the media community. One of the biggest concerns with any type of marketing and advertising is accountability and tracking…
The Social Marketing Association of North America (SMANA) is seeking new board members by way of a competitive board self-nomination process (https://goo.gl/forms/jFosKA2CIfjK5wi93). SMANA is comprised of a 16 person board and has 4 open positions. You must reside in North America (US, Canada, Mexico, Central America or the Caribbean) to participate. We are looking for social marketers with a diversity of experience from across different…
Donate to the Jim Mintz Memorial Conference Scholarship Fund SMANA board member Jim Mintz passed away in 2019. To honor his legacy we have set up a memorial conference scholarship fund. Please consider making a donation to this fund by clicking here. Check this page regularly for application updates. James (Jim) Howard Mintz was a pioneer in the social marketing field in Canada and was…
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