GENERAL REGISTRATION IS NOW LIVEfor the 2026 North American Social Marketing Conference — Ignited by SPARKS. REGISTER TODAY! BIG IDEAS | SUSTAINABLE SOLUTIONS EARLY BIRD REGISTRATION ENDED JUNE 5TH – IT’S NOT TOO LATE TO JOIN US! The 2026 North American Social Marketing Conference — Ignited by SPARKS. Join researchers, practitioners, policymakers and changemakers in Victoria, Canada thisOctober for three days of big ideas, practical…
Making Reuse Inevitable Through Behavior Science by Jennifer Carrigan and Kelley Dennings The path to a circular economy requires more than good intentions and consumer awareness. People have understood humanity’s environmental impact for a very long time. The challenge we face today is not a lack of knowledge, it’s implementation. To achieve the systemic change necessary for a reuse economy, we must shift our focus…
Conducting Social Marketing Research Efforts: A Practical Guide by Nancy R. Lee After completing a book in 2023 on Success in Social Marketing: 100 Case Studies from Around the Globe, it was clear to me that most of these cases were successful due to marketing research efforts. High-quality research underpins all effective social marketing efforts, but it can be hard for practitioners to find practical,…
NASMC 2026 ignited by SPARKS! | Call for Abstracts Live! NORTH AMERICAN SOCIAL MARKETING CONFERENCE 2026 IGNITED BY SPARKS! BIG IDEAS | SUSTAINABLE SOLUTIONS The Call for Abstracts for the 2026 North American Social Marketing Conference is now open. Building on the success of our partnership with University of South Florida at the 2024 conference, the Social Marketing Association of North America (SMANA) is…
Save the date for the 2026 North American Social Marketing Conference in Victoria, British Columbia, Canada. The event and pre-conference will be held October 1-3. NASMC 2026 ignited by SPARKS is co-hosted by the Social Marketing Association of North America and the Northwest Social Marketing Association. Visit the World Social Marketing’s NASMC26 website for Registration & Abstract information here. Find information on abstract submissions,…
5 Tips for Ethical Video Storytelling by Rachel Jellinek Key Takeaways: When people make themselves vulnerable by telling their personal stories for the benefit of others, we are receiving a huge gift of trust. Reflection Films feels strongly that there are certain steps we need to take to make sure that this gift and the people who share it are not being taken for granted…
On Social Marketing as a Tool to Address Health Misinformation By Brian Southwell Key Takeaways: In 2021, the US Office of the Surgeon General characterized health misinformation as a direct challenge to public health. News coverage about misinformation as a challenge for healthcare and public health organizations has continued in the years since. Central to the challenges posed by health misinformation, though, are not just…
Charting the Course of Social Transformation: Mastering Narrative Change through the Lens of Equity and Power Dynamics By Dana Middleton Every organization, every brand, is an author of its own unique narrative— a chronicle that holds the potential to inspire, to motivate, and to unite. In the sphere of social marketing, these narratives aren’t merely tales we tell. They shape our reality, influencing perceptions, decisions,…
From Misinformation to Empowerment: How One Campaign Used Humor and Mariachi Music to Drive Behavior Change By Jennifer M. Gonzalez Key Takeaways: As the lead for multicultural strategy at communications agency C+C, I had the privilege of working on the “Verdades del COVID” campaign for the Washington State Department of Health (DOH) to increase COVID-19 vaccination rates among the state’s Hispanic community. To develop an…
Update on The Future of Social Marketing: Let’s Get it in Orbit by 2025! By Nancy Lee In 2019, I launched an effort to help “Institutionalize Social Marketing” and wrote an article for Social Marketing Quarterly (SMQ) on The Future of Social Marketing: Let’s Get It In Orbit by 2025. You can read the article here. The article outlined numerous indicators that we could use…