The External Affairs Committee manages the social marketing listerv, creates our newsletter, oversees branding, develops our online presence, supports SMANA at industry conferences, educates others about social marketing and more.
Whendeveloping a social marketing initiative, getting a full view of the contextsurrounding the behavior you want to change is key in order to develop asuccessful plan. Testing that plan to refine it according to your targetaudience’s needs, furthers your chance at success. This interactive webinar, presented by Vivianne Hiriart of VHR Qualitative Research and Katrina Noelle of KNow Research, will discuss the benefits of incorporating qualitative research into yoursocial marketing initiatives, and techniques that can be used. To get the mostout of this session, we encourage you to come prepared to share somethingyou’re working on that might benefit from qualitative insights!
SMANA networking events are free for members! Some groups request that non-members make a donation at the door (suggested amount: $5-$10).
Check out highlights from our 2017, 2018, and 2019 networking events.
Hear what others are saying about these events:
“The stories were fascinating – it’s a whole area I’d never considered as a part of social marketing. Thanks so much for putting it all together, and I look forward to future events.” – Steve K, Washington, DC.
“Good amount of networking time. Informative, valuable and thought provoking presentation. Well Done!” – Sally M, Alexandria, VA
Sponsor an event: We would love to share the stage with you at any of the above events. Details on sponsorship levels and benefits can be found here. Reach out to discuss today!