October 10, 2018 – SMANA Inaugural D.C. Forum: Leveraging the Intersections – Bringing together social issues, perspectives, and change agents to unlock today’s challenges. Register by August 26, 2018 to receive our early-bird incentive.
December 10, 2018 – Pacific Northwest Social Marketing Association 6th Annual SPARKS Conference. Seattle, WA. Learn more here.
- Albuquerque, NM – September 24. Register here.
- Raleigh/Durham, NC – October 10, 2018. Register here.
- Washington, DC – October 10, 2018. Register here. SMANA Inaugural D.C. Forum.
- Orlando, FL – October 11, 2018. Register here.
- Bentonville, AR – October 23, 2018. Register here.
- Denver, CO – November 1, 2018. Save the Date. Coordinated by Behavior Change for the Environment Networking Group.
SMANA networking events are free for members! Some groups request that non-members make a donation at the door (suggested amount: $5-$10).
In 2017 we held multiple networking events across the United States to meet and learn from fellow change agent colleagues. See some of the highlights here.
Hear what others are saying about these events:
“The stories were fascinating – it’s a whole area I’d never considered as a part of social marketing. Thanks so much for putting it all together, and I look forward to future events.” Steve K, Washington, DC.
“Good amount of networking time. Informative, valuable and thought provoking presentation. Well Done!” Sally M, Alexandria, VA
September 24, 2018 from 1 to 4:00pm – Albuquerque, NM
Learn how you can build a campaign to advance behavior change
SMANA is partnering with the Missouri Recycling Association and the New Mexico Recycling Coalition on a training about social and behavior change. By understanding how the priority audience sees the behavior we are promoting, including the benefits it would bring and any barriers that may stand in the way, we can implement a campaign that is informed and effective. With research and pilot testing, a successful campaign “marketing mix” will include various messages, psychology-based communication tactics, and diverse channels and outreach strategies. Finally, continuously evaluating a social and behavior change campaign is important to make sure it has the desired impact. This interactive 2.5 to 3 hour training will give you various tools, strategies and case studies to help advance behavior change for social good. Participants will try out some inexpensive research techniques and create an outline of a marketing plan for a topic of their choosing. Attendees need not work in the recycling field.
Register for the $50 Albuquerque event here.