SMANA's November External Affairs Committee Call will be on Thursday, November 7th at 6 p.m. If you have an agenda item or update, please send it to email@example.com . We hope you can join us!
The External Affairs Committee manages the social marketing listerv, creates our newsletter, oversees branding, develops our online presence, supports SMANA at industry conferences, educates others about social marketing and more.
Join the Social Marketing Association of North America (SMANA) on Wednesday, November 13 from 5:30-7:00pm for an evening of networking with fellow social marketers and behavior change colleagues. Appetizers will be provided.
This event is free and open to all. We welcome change agents from all sectors – social marketers, behavioral scientists and economists, conservation psychologists, environmental educators, behavior change communicators, entertainment educators, health communicators, design thinkers and the list goes on. If you are working to improve your community or a societal issue - join us!
Learn more about the benefits of joining SMANA here - http://smana.org/.
Stop Reporting Pageviews and Other Advice for Picking Meaningful Metrics for Your Campaigns Oh, the dreaded project report! Compiling metrics from your behavior change campaign is a tedious, time-consuming process. But even though you spend hours creating this report, you may feel like it doesn't really provide the insights you want to share. This webinar goes into detail about how to choose metrics and create meaningful reports. Learn from real project examples and get concrete ideas that you can implement.
What you’ll learn about digital metrics: • The web’s most misunderstood metrics (hint: stop reporting pageviews and bounce rate) and what you should measure instead • How to get insight into engagement in your campaign • Tips on using Google Analytics to capture more meaningful data on your site • How to save time (and sanity) by automating your reporting
About Emily Patterson Emily Patterson runs Bee Measure, an agency that helps clients use data to create more effective digital communications and better understand their audience. Drawing on her experience at Public Broadcasting Service and Better Business Bureau, Emily started Bee Measure in 2016 specifically to work with nonprofits and government agencies. Emily is a member of the Social Marketing Association of North America board and a chapter lead for the Digital Analytics Association. She graduated from Ohio University with a Bachelor’s in journalism and the University of Virginia with a graduate certificate in digital marketing. She is also PMI-certified Project Management Professional. Emily lives in Charlottesville, Va. with her husband where she enjoys camping, skiing and sampling the area’s many breweries.
About Bee Measure Bee Measure is a consulting agency that helps nonprofit and government clients use data to understand their audience and create more effective behavior change campaigns. Bee Measure specializes in democratizing data, helping teams understand their metrics and really use the information to make decisions. This approach ensures that clients continue to benefit from the tracking, dashboards and training long after the project ends.
SMANA networking events are free for members! Some groups request that non-members make a donation at the door (suggested amount: $5-$10).
Check out highlights from our 2017 networking events. See where we were in 2018 here.
Hear what others are saying about these events:
“The stories were fascinating – it’s a whole area I’d never considered as a part of social marketing. Thanks so much for putting it all together, and I look forward to future events.” – Steve K, Washington, DC.
“Good amount of networking time. Informative, valuable and thought provoking presentation. Well Done!” – Sally M, Alexandria, VA
Sponsor an event: We would love to share the stage with you at any of the above events. Details on sponsorship levels and benefits can be found here. Reach out to discuss today!