Thursday, May 14, 2020 from 12 – 1 pm EST
Countermarketing: Can outrage improve public health?
This webinar explores “countermarketing” for positive behavior change. Countermarketing seeks to reduce demand for unhealthy products by exposing the unethical marketing activities of producers of these products.
The “truth” campaign, widely considered the first successful countermarketing campaign, focused on youth smoking, but there’s strong potential for other areas as well. This webinar will discuss some of these areas, including SSBs, alcohol and vaping, and will explore important considerations such as segmentation, message delivery and branding.
Christopher Palmedo, PhD, MBA is an associate professor at the City of New York Graduate School of Public Health and Health Policy (CUNY SPH). He teaches courses in health communications, social marketing, and health advocacy. He serves as program director for the new CUNY SPH master’s degree in Health Communications for Social Change program. Dr. Palmedo is also the co-author of a college textbook on personal health in a public health context published by Jones and Bartlett (2018).
Thursday, June 4, 2020 from 12 – 1 pm EST
Environmental Social Marketing for Measurable Change
When working on environmental issues – we so often rely on information and education, but those don’t really change behavior besides the already converted. This webinar will highlight a disciplined, research-based process of bringing about measurable behavior change by using environmental social marketing. This methodology has been now used for decades, worldwide and for a wide variety of environmental issues. It takes a serious commitment and timeframe but delivers measurable results.
Brian Day has taught Environmental Social Marketing online for Duke University for 16 years. He is former director of Social Marketing for Rare, Director of the global USAID environmental social marketing project called GreenCOM. Brian has worked in 41 countries. He also has served as the executive director of the North American Association for Environmental Education; director of media and acting VP of Communication for WWF-US; director of communication for the Environmental Defense Fund. He has a Master of Science in Environmental Education and Communication from the University of Michigan, and a Bachelor of Arts from Oakland University.
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Recordings of Past Webinars
In 2018, SMANA collaborated with the Partnership for Food Safety Education on a series of webinars about various social and behavior change disciplines – social marketing, behavioral economics, and design thinking. Recordings of the webinars are available at www.fightbac.org/events.
Access to iSMA Webinar Series
The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and newsworthy information on evidence-based social marketing advances and resources worldwide. SMANA members have access to this excellent webinar series as part of their membership benefits. Learn more here.