Wednesday, February 22, 2023, 12:00 pm ET
SMANA Virtual Annual General Meeting (AGM) and Webinar
Join us for our upcoming SMANA virtual AGM and webinar! Our executive team and committee chairs will share highlights from 2022. This year’s AGM will also include a presentation from C+C, the SMANA Agency Award Winners from the 2022 USF Social Marketing Conference.
Cultural Relevance in Behavior Change Campaigns
How did humor, mariachi music and the loving figure of an abuela (grandma) help increase COVID-19 vaccination rates among Washington state’s Hispanic population? Find out during this presentation of two award-winning Hispanic-focused campaigns—“Vacúnate Mijo/Mija” and “Mentira Mariachi”—developed by Hispanic community members to address vaccine misinformation and lack of vaccination urgency through culturally relevant cues, ultimately helping increase the state’s Hispanic vaccination rates by 21 percentage points.
Julie Colehour, Partner, C+C
Julie is a partner at C+C, a 100-person social marketing agency with a purpose of helping take care of people and the planet. Julie is a leading social marketer and co-author of the 7th edition of the Social Marketing: Behavior Change for Good textbook. Julie co-founded C+C in 2005 to use social marketing principles to improve recycling, reduce energy waste, improve public health…and generally make the world a healthier, happier place. The agency’s blend of social science, inspired creative and multicultural marketing expertise earned it SMANA’s Outstanding Agency of the Year in 2022 and the PRSA Best of Silver Anvils award in 2021.
Jennifer González, Senior Vice President, Multicultural Strategy, C+C
Jennifer loves telling stories—particularly when they involve travel, innovation, and sharing cultural insights. As a conscious leader and multicultural communications strategist, she understands the power of connecting with people of all backgrounds. Her childhood roots growing up in Mexico City and her passion for traveling the world to learn about other cultures shape much of what she does. As the leader of C+C’s multicultural communications team, she’s been at the forefront of multicultural social marketing strategies for the Washington State Department of Health’s award-winning COVID-19 prevention and vaccination efforts and traffic safety campaigns for the Washington Traffic Safety Commission, among others.
Kristen Haley, Health Promotion Supervisor, Washington State Dept. of Health
Kristen has utilized social marketing to improve public health since graduating with her BS in Community Health Education from Western Washington University in 2011. She has worked at the Washington State Department of Health (DOH) since 2014. As a Health Educator, she has managed more than a dozen social marketing campaigns on the topics of marijuana prevention, EVALI, and COVID-19. In her current role, Kristen now manages all statewide public health campaigns for DOH and uses this position to integrate social marketing into her institution. She has served on the Board of Directors for the Pacific Northwest Social Marketing Association since 2016 and has been Secretary for the Board since 2017. Kristen believes in the power of social marketing to change behaviors and to promote healthy and safe communities.
C+C is all about the good – good work, good causes and good people. We specialize in making things like recycling, energy efficiency, water conservation, public health, individual health, and transportation every bit as interesting as they are important. Our team has expertise in social marketing, creative strategy, design and branding, multicultural marketing, content development, video production, experiential marketing and events, and much more. Our clients span public, private and non-profit sectors and include ENERGY STAR, Puget Sound Energy, Washington Traffic Safety Commission, the U.S. Department of Energy, Waste Management and Washington State Departments of Health, Ecology and Natural Resources.
If you’re not a SMANA member and would like to attend a webinar you can make a small donation here to attend. Visit the membership page to learn more about our member-exclusive benefits.
Interested in hosting a webinar with SMANA? Learn more here.
Recordings of Past Webinars
Webinar recordings are provided as a SMANA member benefit. SMANA members can view recordings of past webinars by logging into their member profile. First time logging in?
In 2018, SMANA collaborated with the Partnership for Food Safety Education on a series of webinars about various social and behavior change disciplines – social marketing, behavioral economics, and design thinking. Recordings of the webinars are available via the links above and a summary webinar can be viewed here.
Access to iSMA Webinar Series
The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and newsworthy information on evidence-based social marketing advances and resources worldwide. SMANA members have access to this excellent webinar series as part of their membership benefits. Learn more here.