Ask the Expert Webinars
If you are not a SMANA member and would like to attend a webinar you can make a smaller donation here to attend.
Date: Tuesday, May 14, 2019
Time: 10am PT/11am MT/12pm CT/1pm ET
Register here: https://bit.ly/2G80DTk
Measurements of and to Success: Full Circle Look at the Power of Analytics
There are many different analytic tools out there and it’s easy to get confused by which we should be using, how they differ, and how to compile all the reports to gain the most insight? The focus of this webinar is to show a full circle approach to utilizing analytics to maximize results. By the end, we hope have shown you how to dig deeper to obtain the most useful insight that will ensure greater success for future marketing endeavors.
About Cate Worley
With over a decade of integrated marketing experience, Cate brings a wealth of strategic, analytic, and creative insights to her clients across many markets. Currently focused on social marketing for public sector government clients in the Midwest, she specializes in crafting strategy-driven, multi-channel campaigns that deliver consumer engagement and ROI. She believes in the power of analytics, and utilizing data collection throughout the campaign cycle to ensure the greatest impact. She has provided this level of expertise for clients like the Missouri Department of Conservation, Missouri Department of Transportation, and the Missouri Department of Health and Senior Services.
Entercom is a leading media company with a specialized team that partners with government agencies to serve our communities. Our team consists of experienced marketers who help communication efforts advance public education and outreach at the city, county, state and federal levels. We are a preferred media partner to more than 20 top agencies and have a national presence with hubs in CA, DC, MO, and TX.
The Entercom Government Team is unique to this arena with our position in the media, which not only brings our valued audiences to the conversations our clients are having, but it also enables us to offer deep insights into consumer behavior and leads us to provide solutions that drive positive impact.
Our passionate team is highly skilled at strategy, media planning, creative consulting and design, and execution that drives behavior change and action. When we aren’t teamed up with one of our many agency partners, Entercom Government acts as a boutique agency backed by the powerhouse of a corporate media company and all the research, relationships, and expertise that come with it.
Date: Wednesday, May 29, 2019
Time: 10am PST/11am MST/12pm CST/1pm EST
Register here: https://bit.ly/2XbezCV
When Social Marketing Doesn’t Look Like Social Marketing
Many social marketing initiatives are launched as promotional campaigns with a prominent advertising or branding component. But what does it look like when social marketing leads to behavior change with no advertising and no “campaign” at all? Kitsap County, in Washington State, applied a social marketing approach to a process improvement question: How can we make building permit applications easier for applicants, while improving the quality of project information received from them? For an agency that reviews thousands of applications each year, at great cost to applicants and the public, this is a profound question. It led to an exploration of permit data, human behavior, decision science, and bureaucracy’s quintessential icon: the form. The result changed behavior, reduced private and public cost, reduced permit review time, reduced frustration, and improved public good will toward the County. No advertising, no campaigns, just social marketing. From the County’s perspective, however, it was “process improvement”.
About Dave Ward
Dave Ward manages long-range planning and environmental programs for Kitsap County, Washington. Before that, he directed social strategies for the Puget Sound Partnership, a National Estuary Program focused on restoration of the Puget Sound ecosystem. He is a founding board member of the Pacific Northwest and North American Social Marketing Associations and serves on the editorial board of the Social Marketing Quarterly.
Members can view prior webinars by logging into the Members Only Resources section.
In 2018, SMANA collaborated with the Partnership for Food Safety Education on a series of webinars about various social and behavior change disciplines – social marketing, behavioral economics, and design thinking. Recordings of the webinars are available at http://www.fightbac.org/events.
The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources worldwide. Learn more here.