Ask the Expert Webinars
SMANA members-only webinar: Planning, Communicating and Measuring Digital Campaigns
To be successful in a digital world, it’s essential to consider how your brand will live and behave online. Over the years, Dooley Social Change has refined their digital marketing strategies by borrowing elements from psychology, visual advertising, and design thinking. In this webinar you will learn how to ask the right questions about your target audience, how to choose the right influencers, determine the ROI of online partnerships, connect with the right community and offer actionable solutions to clients.
Date: November 14, 2018 at 11:00 am EST
Register in advance
This webinar is free for SMANA members. Not a SMANA member yet? Join today!
Past session experts have included Nancy Lee, Mike Newton-Ward and Darcy Sawatzki/Amanda Mullaly. Members can view prior webinars by logging into the Members Only Resources section.
In 2018, SMANA collaborated with the Partnership for Food Safety Education on a series of webinars about various social and behavior change disciplines – social marketing, behavioral economics, and design thinking. Recordings of the webinars are available at http://www.fightbac.org/events.
The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources worldwide. Learn more here.