SMANA Webinars

Thursday, August 6th, 2020 at 12 pm EST
Enrich Your Next Social Marketing Initiative With Qualitative Methods
Presented by: Vivianne Hiriart & Katrina Noelle
Register Today!

When developing a social marketing initiative, getting a full view of the context surrounding the behavior you want to change is key in order to develop a successful plan. Testing that plan to refine it according to your target audience’s needs, furthers your chance at success. This interactive webinar will discuss the benefits of incorporating qualitative research into your social marketing initiatives, and techniques that can be used. To get the most out of this session, we encourage you to come prepared to share something you’re working on that might benefit from qualitative insights!

Vivianne Hiriart helps companies and organizations to better understand people’s needs and perceptions, in order to design and tailor programs, products, communication materials or services to address them in a meaningful and relevant way. Her passion is to deeply understand people’s motivations -rational or unconscious- and their implications on behavior and decisions.


Katrina Noelle is principal of KNow Research, an Insights consultancy based in San Francisco that has been designing custom research initiatives for clients by combining methodologies from traditional in-person research with digital approaches for over 16 years. She is also co-Founder of Scoot Insights, who’s trademarked Scoot Sprint approach helps decision-makers choose the right direction.

Interested in hosting a webinar with SMANA? Learn more here.

If you are not a SMANA member and would like to attend a webinar you can make a smaller donation here to attend.

Recordings of Past Webinars

Webinar recordings are provided as a SMANA member benefit. SMANA members can view recordings of prior webinars by logging into their member profile. First time logging in?.

In 2018, SMANA collaborated with the Partnership for Food Safety Education on a series of webinars about various social and behavior change disciplines – social marketing, behavioral economics, and design thinking. Recordings of the webinars are available at

Access to iSMA Webinar Series

The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and newsworthy information on evidence-based social marketing advances and resources worldwide. SMANA members have access to this excellent webinar series as part of their membership benefits. Learn more here.