June 9, 2022 at 12 pm EST
What can public health and social marketing learn from healthcare advertising?
Presented by Imre Varju, MD, PhD, MPH
The traditional view is that pharmacological communications are brand-focused, while public health communications are more audience-focused. In this webinar, presented by Imre Varju, we will examine the overlap between the two approaches (brand-driving strategic planning and needs assessment-based intervention planning) and identify opportunities to make public health communications campaigns more efficient in driving meaningful health behavior change and outcomes.
While the webinar will be health-focused, key learnings and takeaways will be applicable to other sectors.
About the featured presenter: Imre Varju is a medical scientist turned health communication specialist with a passion for bridging the gap between science and people. Imre is VP, Director, Behavioral Learning Strategy at YuzuYello, an IPG Health Network Company, a senior lecturer at Semmelweis University, and a public health communications consultant. He holds an MD and PhD from Semmelweis University, and an MPH in Health Communication from Columbia University. Imre is a Fulbright Scholar (Harvard, 2016) and a Certified Health Education Specialist.
Interested in hosting a webinar with SMANA? Learn more here.
Recordings of Past Webinars
In 2018, SMANA collaborated with the Partnership for Food Safety Education on a series of webinars about various social and behavior change disciplines – social marketing, behavioral economics, and design thinking. Recordings of the webinars are available via the links above and a summary webinar can be viewed here.
Access to iSMA Webinar Series
The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and newsworthy information on evidence-based social marketing advances and resources worldwide. SMANA members have access to this excellent webinar series as part of their membership benefits. Learn more here.