SMANA Webinars

October 15, 2020, at 12 pm EST
Preventing Tokenism: How to Build Authentic Inclusion in Social Marketing Planning Processes
Presented by: Crystal Borde
Register Today!

Answering the call for racial justice action, social marketing practitioners are re-examining how to integrate diversity, equity and inclusion (DEI) principles into campaign planning and implementation. When expediting these efforts, how can practitioners—especially from non-BIPOC communities—avoid tokenism and create real representation? In this webinar, participants will learn the difference between audience inclusion versus tokenism and explore how to authentically amplify voices of under-resourced communities and collaborate as partners in campaign planning.


Crystal Borde is a Vice President and leader of the Diversity, Equity and Inclusion Practice at Vanguard Communications, a public relations and social marketing agency based in Washington, D.C. An experienced social marketing practitioner, Crystal applies a DEI lens to her strategic communications counsel and campaign planning for nonprofit organizations, foundations, associations and government agencies addressing such social issues as mental health, substance use prevention, sustainable agriculture, food security, and education equity.


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Recordings of Past Webinars

Webinar recordings are provided as a SMANA member benefit. SMANA members can view recordings of prior webinars by logging into their member profile. First time logging in?.

In 2018, SMANA collaborated with the Partnership for Food Safety Education on a series of webinars about various social and behavior change disciplines – social marketing, behavioral economics, and design thinking. Recordings of the webinars are available at

Access to iSMA Webinar Series

The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and newsworthy information on evidence-based social marketing advances and resources worldwide. SMANA members have access to this excellent webinar series as part of their membership benefits. Learn more here.