Social Marketing Around the World
The Social Marketing Association of North America (SMANA) works closely with other social marketing associations to advance behavior change for social good around the world.
- International Social Marketing Association (iSMA)
- Australian Association of Social Marketing (AASM)
- European Social Marketing Association (ESMA)
- Pacific Northwest Social Marketing Association (PNSMA)
Together with SMANA, these social marketing associations have developed guiding principles for the social marketing profession.
- Consensus definition of social marketing
- Academic competencies of social marketing
- Consensus Principles and Concepts Paper
- Code of Ethics – Coming soon!