Academic and Training Opportunities
There are multiple ways to learn more about social marketing whether new to the field or a seasoned professional. Our community provides academic opportunities along with day-or week-long trainings. Visit this link for a list of options. Are you a professor or trainer of social marketing and want to be listed or need your information updated? Please visit this form to help us keep this information up-to-date.
The Social Marketing Association of North America (SMANA) works closely with other social marketing associations to advance behavior change for social good around the world.
- International Social Marketing Association (iSMA)
- Australian Association of Social Marketing (AASM)
- European Social Marketing Association (ESMA)
- Pacific Northwest Social Marketing Association (PNSMA)
SMANA administers a jobs board in a private members-only LinkedIn group. Members please visit the group here. You will need a LinkedIn account to see the jobs and will require administrative approval to join the group.
The 1st North American Social Marketing Conference, held in partnership with Fuse, will be October 1-2, 2019 in Ottawa, Canada. Learn more.
Together with SMANA, these social marketing associations have developed guiding principles for the social marketing profession.
- Consensus definition of social marketing
- Academic competencies of social marketing
- Consensus Principles and Concepts Paper
- Social Marketing Evidence of Effectiveness 2018
- Code of Ethics – Coming soon!
Historical Timeline Infographic
If you are interested in the history of social marketing like what were our seminal articles and how the framework has progressed throughout the last 60 years, look no further than this timeline. Thank you to Jeff French for compiling the information as part of the Handbook of Persuasion and Social Marketing.
Join the Social Marketing Listserv. Learn more.
SMANA board member Jim Mintz passed away in 2019. To honor his legacy we have set up a memorial conference scholarship fund. Details regarding potential recipients are currently being created. If you are interested in applying for the scholarship please check back soon.
Participate in one of our future “Ask the Expert” sessions or join an upcoming collaborative webinar, such as those conducted by the International Social Marketing Association. See what’s coming up next and register today!