Academic and Training Opportunities
There are multiple ways to learn more about social marketing whether new to the field or a seasoned professional. Our community provides academic opportunities along with day-or week-long trainings. Visit this link for a list of options. Are you a professor or trainer of social marketing and want to be listed or need your information updated? Please visit this form to help us keep this information up-to-date.
The Social Marketing Association of North America (SMANA) works closely with other social marketing associations to advance behavior change for social good around the world.
SMANA administers a jobs board in a private members-only LinkedIn group. Members please visit the group here. You will need a LinkedIn account to see the jobs and will require administrative approval to join the group.
The Social Marketing Conference at the University of South Florida
Conference: May 27 – 28, 2022; Training Academy: May 25 – 26, 2022
We’re excited to announce that SMANA board member Catalina Garcia will join other globally recognized social marketing experts, like Bill Novelli and Rose McGee, as a panelist at the upcoming University of South Florida’s Social Marketing Conference. Learn more here.
SMANA members can receive a discount on registration. Log in to the members-only portal to receive the discount code.
Together with SMANA, these social marketing associations have developed guiding principles for the social marketing profession.
Historical Timeline Infographic
If you are interested in the history of social marketing like what were our seminal articles and how the framework has progressed throughout the last 60 years, look no further than this timeline. Thank you to Jeff French for compiling the information as part of the Handbook of Persuasion and Social Marketing.
Join the Social Marketing Listserv. Learn more.
Request a SMANA Sponsorship
If you would like to request SMANA to promote your event or program, the following guidelines apply.
a. You must be a SMANA member
b. You must give SMANA advance warning (30 days) – click here
c. The event or program must be related to social marketing
d. The event or program must have value for our members
SMANA board member Jim Mintz passed away in 2019. To honor his legacy we have set up a memorial conference scholarship fund. Scholarships will be provided to various conferences. Check this page regularly for application updates.
Social Marketing Quarterly (SMQ) Journal
SMANA members receive a free subscription to Social Marketing Quarterly (SMQ), the longest-running, peer-reviewed journal in the social marketing field, as part of their member benefits. To access the subscription, visit Members-Only Resources. SMQ is an excellent resource and the flagship peer-reviewed journal for the field. Members can access the journal’s entire archive dating back to its establishment in 1994, including hundreds of peer-reviewed articles and notes from the field.
Free SMQ article available to all: Kassirer, J. et al. 2019. Social Marketing Comes of Age: A Brief History of the Community of Practice, Profession, and Related Associations, With Recommendations for Future Growth.
Attend one of our upcoming webinars, or learn how to access recordings from past webinars (member benefit).
SMANA develops and hosts Members-Only resources to help social marketers and change agents throughout North America get the most out of their membership. New resources are added monthly.
Access resources exclusive to SMANA members including:
- Member newsletter archives
- Social Marketing Quarterly (SMQ) journal content
- Conference discount codes
- Past webinar recordings
- And more as they are released!