Academic and Training Opportunities
There are multiple ways to learn more about social marketing whether new to the field or a seasoned professional. Our community provides academic opportunities along with day-or week-long trainings. Visit this link for a list of options. Are you a professor or trainer of social marketing and want to be listed or need your information updated? Please visit this form to help us keep this information up-to-date.
The Social Marketing Association of North America (SMANA) works closely with other social marketing associations to advance behavior change for social good around the world.
- International Social Marketing Association (iSMA)
- Australian Association of Social Marketing (AASM)
- European Social Marketing Association (ESMA)
- Pacific Northwest Social Marketing Association (PNSMA)
SMANA administers a jobs board in a private members-only LinkedIn group. Members please visit the group here. You will need a LinkedIn account to see the jobs and will require administrative approval to join the group.
Check back soon for upcoming conference updates.
SMANA has partnered with iSMA and the other social marketing associations to house COVID-19 resources and information. See a constantly updated COVID-19 resource list here and check the iSMA page regularly for new information.
Together with SMANA, these social marketing associations have developed guiding principles for the social marketing profession.
- Consensus definition of social marketing
- Academic competencies of social marketing
- Consensus Principles and Concepts Paper
- Social Marketing Evidence of Effectiveness 2018
- Code of Ethics – Coming soon!
Historical Timeline Infographic
If you are interested in the history of social marketing like what were our seminal articles and how the framework has progressed throughout the last 60 years, look no further than this timeline. Thank you to Jeff French for compiling the information as part of the Handbook of Persuasion and Social Marketing.
Join the Social Marketing Listserv. Learn more.
SMANA board member Jim Mintz passed away in 2019. To honor his legacy we have set up a memorial conference scholarship fund. Scholarships will be provided to various conferences. Check this page regularly for application updates.
Social Marketing Quarterly (SMQ) Journal
SMANA members now receive a FREE e-subscription to Social Marketing Quarterly (SMQ), the longest-running, peer-reviewed journal in the social marketing field, as part of their member benefits. To access the subscription, log in to the members-only portal on SMANA’s website. SMQ is an excellent resource and the flagship peer-reviewed journal for the field. Members can access the journal’s entire archive dating back to its establishment in 1994, including hundreds of peer-reviewed articles and notes from the field.
Free SMQ article available to all: Kassirer, J. et al. 2019. Social Marketing Comes of Age: A Brief History of the Community of Practice, Profession, and Related Associations, With Recommendations for Future Growth.
Attend one of our upcoming webinars, or learn how to access recordings from past webinars (member benefit).