The Swiss School of Public Health summer school (August 24-29) is fully online this year and they offer two specific courses in social marketing. Registration is open

Community-based Participatory Methods in Public Health: Understanding, Informing, and Co-creating (Co-facilitators: Nadina Luca and Amalia Pesantes)

Generating Demand for better public health goods and services: A systems and consumer-centered approach (Facilitators: Rowena Merritt + Breda Gavin-Smith and Kalpana Beesabathuni)

SMANA members can receive a 100 Swiss Franc discount on any of the 3-day courses by using the following code: IGC2020Lss

The Making Moves online course is designed to clear the murky waters around changing behaviors and motivating action, so you can start and grow your conservation movements. 2020 course dates: September 3 – October 15. 

Throughout the 7-week program, Brooke Tully shares the most relevant theories and techniques from marketing & advertising, the behavioral & social sciences, and conservation & environmental programs and translates them into best practices that can be readily applied to your programs.

Each lesson and its corresponding worksheets guide you through the exact steps to design an outreach plan that motivates audiences to take action & make changes that benefit the planet.

We start with clarifying behaviors and audiences, move into identifying deterrents and motivators and finish up with designing messages and outreach plans tailored for the audience. The processes, insights, tools & templates provided in the course are ones you can use over & over again throughout your career.

Lessons go live every Thursday at two separate times to accommodate international time zones. All the details are in the course syllabus.

SMANA members can get 15% off the price (almost $100 off) by using this registration link.

Fostering Sustainable and Healthy Behavior Workshops –
Dr. Doug McKenzie-Mohr will be delivering introductory and advanced community-based social marketing training virtually in October. These workshops will be of particular interest to agencies working to promote waste reduction, energy and water efficiency, conservation, sustainable food consumption, the control of invasive species, modal transportation changes, and other sustainable actions. These sessions will also be of interest to organizations promoting health and safety (e.g., hand washing, social distancing, active lifestyles, immunization, cancer prevention and screening, blood donations, earthquake and fire safety, workplace safety, etc.). Community-based social marketing is a unique approach to fostering both environment and health-related behavioral changes and is now being utilized globally.

SMANA members can use the following coupon code to receive $75 off when registering: 5e820bbd


Explore guest author content from social marketing experts including tips, best practices, and industry commentary. Read more.



Repotencia tu Impacto a través del Marketing Social para el Cambio de Comportamiento, Courtesy of Weinreich Communications

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