Update on The Future of Social Marketing: Let’s Get it in Orbit by 2025! By Nancy Lee In 2019, I launched an effort to help “Institutionalize Social Marketing” and wrote an article for Social Marketing Quarterly (SMQ) on The Future of Social Marketing: Let’s Get It In Orbit by 2025. You can read the article here. The article outlined numerous indicators that we could use…
We are proud to share a new article by SMANA’s vice-president Dulce Espelosin published in the May 2021 edition of Nature Human Behavior journal, entitled “Biodiversity conservation as a promising frontier for behavioural science.” Read it here.
Countermarketing – Can Outrage Improve Public Health? By: P. Christopher Palmedo, PhD, MBA Can outrage be used to improve public health? The simple answer is yes. Thirty years of research has shown that health communications campaigns generating outrage among teens against Big Tobacco helped lower teen smoking rates in the 1990’s and early 2000’s. The “truth” campaign was the exemplar of this kind of work…
The Private Sector in Social Marketing and Social Change; and How to Build a Career to Make a Difference in the World By Bill Novelli Founder Business for Impact, McDonough School of Business, Georgetown University I’ve been around for a while, and I’ve gone from being a commercial marketer to a social marketer to a PR maven to a general manager to a teacher. But…