GENERAL REGISTRATION IS NOW LIVEfor the 2026 North American Social Marketing Conference — Ignited by SPARKS. REGISTER TODAY! BIG IDEAS | SUSTAINABLE SOLUTIONS EARLY BIRD REGISTRATION ENDED JUNE 5TH – IT’S NOT TOO LATE TO JOIN US! The 2026 North American Social Marketing Conference — Ignited by SPARKS. Join researchers, practitioners, policymakers and changemakers in Victoria, Canada thisOctober for three days of big ideas, practical…
NASMC 2026 ignited by SPARKS! | Call for Abstracts Live! NORTH AMERICAN SOCIAL MARKETING CONFERENCE 2026 IGNITED BY SPARKS! BIG IDEAS | SUSTAINABLE SOLUTIONS The Call for Abstracts for the 2026 North American Social Marketing Conference is now open. Building on the success of our partnership with University of South Florida at the 2024 conference, the Social Marketing Association of North America (SMANA) is…
Save the date for the 2026 North American Social Marketing Conference in Victoria, British Columbia, Canada. The event and pre-conference will be held October 1-3. NASMC 2026 ignited by SPARKS is co-hosted by the Social Marketing Association of North America and the Northwest Social Marketing Association. Visit the World Social Marketing’s NASMC26 website for Registration & Abstract information here. Find information on abstract submissions,…
Update on The Future of Social Marketing: Let’s Get it in Orbit by 2025! By Nancy Lee In 2019, I launched an effort to help “Institutionalize Social Marketing” and wrote an article for Social Marketing Quarterly (SMQ) on The Future of Social Marketing: Let’s Get It In Orbit by 2025. You can read the article here. The article outlined numerous indicators that we could use…
We are proud to share a new article by SMANA’s vice-president Dulce Espelosin published in the May 2021 edition of Nature Human Behavior journal, entitled “Biodiversity conservation as a promising frontier for behavioural science.” Read it here.
Countermarketing – Can Outrage Improve Public Health? By: P. Christopher Palmedo, PhD, MBA Can outrage be used to improve public health? The simple answer is yes. Thirty years of research has shown that health communications campaigns generating outrage among teens against Big Tobacco helped lower teen smoking rates in the 1990’s and early 2000’s. The “truth” campaign was the exemplar of this kind of work…
SMANA is pleased to announce we are accepting nominations for the 2020 SMANA Outstanding Agency Award for commitment to elimination of social disparities. SMANA seeks to recognize an “Outstanding Agency” for social marketing practice that is not only effective but also equitable. The winning agency will receive a physical award and recognition at the 26th USF Social Marketing Conference. At the core of the social…
The Private Sector in Social Marketing and Social Change; and How to Build a Career to Make a Difference in the World By Bill Novelli Founder Business for Impact, McDonough School of Business, Georgetown University I’ve been around for a while, and I’ve gone from being a commercial marketer to a social marketer to a PR maven to a general manager to a teacher. But…