P. Christopher Palmedo: Countermarketing – Can Outrage Improve Public Health?

P. Christopher Palmedo: Countermarketing – Can Outrage Improve Public Health? By: P. Christopher Palmedo, PhD, MBA Can outrage be used to improve public health? The simple answer is yes. Thirty years of research has shown that health communications campaigns generating outrage among teens against Big Tobacco helped lower teen smoking rates in the 1990’s and early 2000’s. The “truth” campaign was the exemplar of this…

2020 SMANA Outstanding Agency Award

SMANA is pleased to announce we are accepting nominations for the 2020 SMANA Outstanding Agency Award for commitment to elimination of social disparities. SMANA seeks to recognize an “Outstanding Agency” for social marketing practice that is not only effective but also equitable. The winning agency will receive a physical award and recognition at the 26th USF Social Marketing Conference. At the core of the social…

Bill Novelli: The Private Sector in Social Marketing and Social Change; and How to Build a Career to Make a Difference in the World

The Private Sector in Social Marketing and Social Change; and How to Build a Career to Make a Difference in the World By Bill Novelli Founder Business for Impact, McDonough School of Business, Georgetown University I’ve been around for a while, and I’ve gone from being a commercial marketer to a social marketer to a PR maven to a general manager to a teacher. But…

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A Word from our Sponsor: Entercom Communications & Traditional Media Analytics

Advertisers and Ad Agencies today are more than ever interested in data and dashboards.  Our partners have a real desire for analytic insights and the ability to optimize campaigns in real time. It’s one of the reasons that Digital advertising has become such a darling of the media community.  One of the biggest concerns with any type of marketing and advertising is accountability and tracking…

Making Digital a Part of Your Social Marketing Strategy: A Moderated Discussion – Insights from the Field

By Anthony D. Panzera, PhD MPH The Social Marketing Association of North America (SMANA) was hosted by Westat, a research and communications firm in Rockville, MD, on Monday, April 29 for an evening of networking and a discussion panel titled, “Making Digital a Part of Your Social Marketing Strategy: A Moderated Discussion.” SMANA President Sandra Parades welcomed attendees and introduced the moderator, Dr. Amelia Burke-Garcia,…

Board Member Vancancies

The Social Marketing Association of North America (SMANA) is seeking new board members by way of a competitive board self-nomination process (https://goo.gl/forms/jFosKA2CIfjK5wi93). SMANA is comprised of a 16 person board and has 4 open positions. You must reside in North America (US, Canada, Mexico, Central America or the Caribbean) to participate. We are looking for social marketers with a diversity of experience from across different…

Join us at the 6th World Social Marketing Conference: Edinburgh, June 4-5, 2019

We encourage you to join us at what will be a must-attend event for anyone passionate about fostering positive behavior change. Whether you’re tackling public health issues, encouraging community action or trying to make populations happier, healthier, greener or more sustainable the World Social Marketing Conference is a perfect event to share your ideas and network with like-minded professionals from across the globe. At the…