On Social Marketing as a Tool to Address Health Misinformation By Brian Southwell Key Takeaways: In 2021, the US Office of the Surgeon General characterized health misinformation as a direct challenge to public health. News coverage about misinformation as a challenge for healthcare and public health organizations has continued in the years since. Central to the challenges posed by health misinformation, though, are not just…
Charting the Course of Social Transformation: Mastering Narrative Change through the Lens of Equity and Power Dynamics By Dana Middleton Every organization, every brand, is an author of its own unique narrative— a chronicle that holds the potential to inspire, to motivate, and to unite. In the sphere of social marketing, these narratives aren’t merely tales we tell. They shape our reality, influencing perceptions, decisions,…
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