GENERAL REGISTRATION IS NOW LIVEfor the 2026 North American Social Marketing Conference — Ignited by SPARKS. REGISTER TODAY! BIG IDEAS | SUSTAINABLE SOLUTIONS EARLY BIRD REGISTRATION ENDED JUNE 5TH – IT’S NOT TOO LATE TO JOIN US! The 2026 North American Social Marketing Conference — Ignited by SPARKS. Join researchers, practitioners, policymakers and changemakers in Victoria, Canada thisOctober for three days of big ideas, practical…
NASMC 2026 ignited by SPARKS! | Call for Abstracts Live! NORTH AMERICAN SOCIAL MARKETING CONFERENCE 2026 IGNITED BY SPARKS! BIG IDEAS | SUSTAINABLE SOLUTIONS The Call for Abstracts for the 2026 North American Social Marketing Conference is now open. Building on the success of our partnership with University of South Florida at the 2024 conference, the Social Marketing Association of North America (SMANA) is…
Save the date for the 2026 North American Social Marketing Conference in Victoria, British Columbia, Canada. The event and pre-conference will be held October 1-3. NASMC 2026 ignited by SPARKS is co-hosted by the Social Marketing Association of North America and the Northwest Social Marketing Association. Visit the World Social Marketing’s NASMC26 website for Registration & Abstract information here. Find information on abstract submissions,…
On Social Marketing as a Tool to Address Health Misinformation By Brian Southwell Key Takeaways: In 2021, the US Office of the Surgeon General characterized health misinformation as a direct challenge to public health. News coverage about misinformation as a challenge for healthcare and public health organizations has continued in the years since. Central to the challenges posed by health misinformation, though, are not just…
Charting the Course of Social Transformation: Mastering Narrative Change through the Lens of Equity and Power Dynamics By Dana Middleton Every organization, every brand, is an author of its own unique narrative— a chronicle that holds the potential to inspire, to motivate, and to unite. In the sphere of social marketing, these narratives aren’t merely tales we tell. They shape our reality, influencing perceptions, decisions,…
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